I didn't come to this from software. I came to it from the appointment — and before that, from the Army.
I'm a U.S. Army veteran. The discipline, the bias toward action, and the habit of looking out for the people next to you — that's the operating system I brought into exterior remodeling, and it's baked into MeasureBuddy.
For years I sold exterior remodeling the hard way: the long in-home visit, the swatches on the dining table, the homeowner trying to picture a color they'd never seen on their own house, the second trip back out to measure. I've closed over $12 million in installed exterior work and counting, and built and managed sales teams along the way. None of that came from being a designer. It came from understanding the one thing that actually moves a homeowner: helping them see it, and trust it, before they sign.
Here's what I learned sitting at thousands of families' kitchen tables. The sale doesn't stall on price as often as people think. It stalls on uncertainty. The homeowner can't picture the after. The rep isn't sure which colors work. The measuring eats an hour. The appointment runs three hours and everyone's tired by the time the numbers come out.
MeasureBuddy is built to fix that, by someone who lived it.
It lets any rep, even one who couldn't pick a palette to save their life, guide a homeowner through colors and styles in minutes, show them a believable after right there at the table, and walk out with notes and a clean homeowner-ready recap. AI sits next to the rep the whole time — explaining products, comparing options, and shaping the follow-up. Measurement support is there when the project needs it, but the promise is the design conversation, not the tape measure.
I'm not building this for every trade. I'm building it for exterior remodelers, because that's the sale I know. If you run those appointments, you'll feel the difference in the first one.
Jullian Goodin, Founder